In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
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A LEM USA site, Lemcellguard.com promotes LEM’s battery monitoring technology in a search engine friendly and easily navigated site. Information rich, this site was built to serve LEM’s customers with extensive insight into LEM battery monitoring sensors. Content that would then transalte into search engine visibility because search engine optimal linking and code.
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Visit The Site: LEMcellguard.com
I have already mentioned how Flickr has the characteristics of a massively multi-player online role-playing game, but I wanted to expand on this a little more. A “sticky” site has a sense of play to it. Flickr does this wonderfully, with interesting features just a few explorative mouse clicks away. What’s more, Flickr encourages you to explore and make interesting connections, and this exploration keeps Flickr incredibly sticky.
For example, Flickr constantly encourages you to explore other people’s photo collections, from the tag searching, to latest photos on the home page, to groups and contacts; everything invites you to network and make links. But it never bullies you into doing this, merely points you along a path you can chose to take.
Exploring Flickr is like exploring any game environment. You can make discoveries, amusing connections, get lost, and find your home again. Along the way you will meet interesting characters, perverse characters, and the incredibly dull. Flickr is not only a game, it’s a story, and it succeeds because the story is about us and our lives, and it’s delivered visually.
Perhaps this is why the ‘friend networks’ have invariably failed to sustain their original hype. People’s personal profiles are only so interesting; people’s photos on the other hand are intimate, personal, and interesting.
The realization that Flickr is, in many ways, a game, leads one to an interesting thought. Is it possible that all truly great websites are games? Ebay is a nice example of this. People don’t just log in to buy and sell, they also log in to play, explore, and even fight with other users over items. Who hasn’t heard from a friend of a great Ebay discovery, or a bidding war, or a fantastic sale? Play makes Ebay fun. Google is another example. It has exploration and discovery game elements in abundance!
Perhaps when we think web usability and design we should also be catering to human kind’s innate curiosity and desire to solve problems that games tap into. With these ideas in mind, let’s hope the next generation websites learn from Flickr and sites like it to produce truly interesting experiences.
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What is Flickr?
Until recently, I defined Flickr simply as a free service for bloggers who wish to post photos, not only on their blog but also on the Flickr service for other Flickr users to peruse, vote on, add to their favorites list, etc. Flickr even supports RSS feeds, with ability to add comments and notes to photos. You can of course use Flickr to share your family photos and snapshots with friends and relatives. And amateur photographers can show off their work. On Flickr, the photographic “creme” rises to the top, due to other Flickr users who make comments, post blog entries, and cause the photos to achieve recognition in “most popular” lists.
But now I’ve come to realize that Flickr is so much more. It’s not just a cleverly designed web application. It’s a repository of human knowledge and creativity organized organically. It’s a visual conversation. It’s countless stories intertwined. It’s a community. It’s a virtual world. It’s a massively multiplayer online role-playing game.
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With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…
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Brian Klais, VP of Natural Search, Interviewed on Wisconsin Channel 27 News about Google and SEO
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The Marketing Association, formerly the New Zealand DMA, is an industry body serving New Zealand marketers with professional development, networking, advocacy, government lobbying, and more.
Being on the leading edge of marketing in New Zealand, the organisation needed a website that conveyed that they understood the evolving model of the Web from passive publishing to participatory conversations. So the site was redesigned to have a very bloggy feel to it. Functionality includes a banner ad management system, content management system, and a members-only area.
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Visit The Site: Marketing Association NZ
A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings - free and paid - in all the major search engines are important marketing assets.
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Microsoft’s new MSN Search is poised to take some of Google’s market share. That’s good news for marketers, if you know how to optimize for MSN Search. Happily, it doesn’t appear to be difficult. The tried-and-true optimization tactics appear to work quite well.
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Our work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.
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Visit the Site: DineWise
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